Golf systems that move the needle — and help me learn while I help you.

I am a PGA Associate who works with golf clubs, golf companies, and golf brands on player development, tournament programming, media production, and product work, delivering clear outcomes. And if you're not yet clear about the outcomes you need... I'll help there, too!

Start a conversation 925 725 9930

Four Value Lanes. Two Onramps.

Learn-Forward: I am a relative neophyte in the golf industry, and I will support or fill any role, however perceptually menial... if I am learning. And I am keen to match the requirements of the PGA Associates programme in these engagements.

Experience-Led: I also have a long, multifaceted career and unique experience that may be valuable to your organisation via a project or fractional engagement.

Jim putting on the final green at Pursell Farms, ball rolling towards the hole — Final putt on my first even par round 😊
Pursell Farms - 16 Sep 2026

Player Development

Impact-based development using the causal value framework: inputs, outputs, outcomes, impact.

Learn-forwardRange and academy support, junior clinics, walk-with coaching days, bag-room and covering player-facing shifts.
Experience-ledProgramme design, cohort measurement, and impact frameworks tied to what players actually retain.

Tournament Programming

The entertaining, social and skills-testing nature of Tournaments is enticing. Ask me to help with either...

Learn-forwardMarshaling, scoring, registration, hole setup, and day-of operations wherever an extra pair of hands matters.
Experience-ledFormat design, skill-focused fields, communications & marketing, and programming that makes the contest social, fun and/or skill-building.

Media
Production

Video and graphics production for courses, equipment providers, retailers, and other golf entities.

Learn-forwardGrip and camera for on-course shoot days, simple editing, graphics production for meeting decks and comms, and production grunt work done well. Even Powerpoints. 😉
Experience-ledStory, series design, and finished packages that serve a commercial or programme goal for any of your audiences: crew, members, leadership or investors.

Product Management

Value optimisation and innovation for golf entities and their products & services.

Learn-forwardEmbed with the team that does the work — from embedding with agronomy teams doing cup changes, the retail floor hawking goods, shadowing operations — so product talk stays honest.
Experience-ledStrategies, Roadmaps, Customer Research, and decisions that improve what you sell or how you deliver it. And the north stars you set and how you & your team step-wise get there.

How Experience-Led works

Project-based and part-time embedded engagements with clear pre-agreed outcomes, where co-creation of crisp outcomes with clear impact could be the first outcome! I'm built for golf organisations that want clarity on presumed value before making large commitments.

01
Frame the outcome and move fast.We start with what we believe “Outcomes” should look like — the from/to change hypotheses. And we derive the Inputs and Outputs (Actions) that we believe will get us there. I would take on as many of those Actions as possible. And when they inevitably involve others, I will take permissioned responsibility and accountability for orchestrating communications and complexity.
02
Iteratively test that value where possible.What singular or multiple elements of value are we focused on: player development, tournament programming, media production, product management... or some combination? How can we continuously and leanly test to optimise for intended or found opportunities
03
Adapt as we learn. Move on impact.Part of the Outcomes is always a distilled "close the loop" retrospective on what we learned and what value was derived, with practical next steps you can act on immediately or place on the shelf for future opportunity: programmes, events, assets, or product decisions.

Let’s put a real next step on the calendar.

Email is best for a short brief. Prefer a call? Use the number below — no form, no address on file. It’s just me on the other end.

Email jim@goptgs.com Call 925 725 9930